Yedao Lugui Baijiu Bungkus Inuman ku Wen Liu and Xianwen Wu

Karya Yedao Lugui Baijiu Bungkus Inuman ku Wen Liu and Xianwen Wu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Yedao Lugui Baijiu Bungkus Inuman

ku Wen Liu and Xianwen Wu

Klién: Hainan Yedao Liquor Developemt Co., Ltd

Pamenang A' Design Award Perak dina Katégori Bungkusan

30,069

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #88698

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yedao Lugui Baijiu Bungkus Inuman

Yedao Lugui Baijiu mangrupa desain bungkus keur merek arak ti Propinsi Hainan di beulah kidul Cina. Dalapan tempat wisata anu kasohor di Hainan digambarkeun minangka ilustrasi dina hareupeun botol kaca. Labél beuheung botolna dipisahkeun ku warna nu béda. Kotak luarna dijieun tina akrilik jeung kertas, ku kituna botol nu aya ilustrasina di jerona bisa katempo écés. Cap emas jeung citak sutra dilarapkeun kana kotak éta, sarta botolna dirampungan ku karajinan kembang nu dibeuleum. Skéma warna biru anu basajan ngagambarkeun budaya jeung pariwisata lokal Hainan.

Pangakuan

Ngeunaan A' Design Award Perak

Yedao Lugui Baijiu Bungkus Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Yedao Lugui Baijiu Bungkus Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Yedao Lugui Baijiu Bungkus Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Diménsi & Bungkusan: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Tag: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Téknologi Produksi: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Tantangan Desain: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Panalungtikan: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspirasi: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Durasi Proyék: The project started in October 2018 and finished in May 2019 in Shenzhen.
Alur Operasi: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Anggota Tim: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Krédit Gambar: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.