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San Liang Jiang Bungkusan Botol Inuman Keras by Wen Liu and Xianwen Wu

San Liang Jiang Bungkusan Botol Inuman Keras by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Platina in Desain Bungkusan Competition Category.


PlatinaBungkusan· 2020

San Liang Jiang Bungkusan Botol Inuman Keras

by Wen Liu and Xianwen Wu

Client: Henan Jiumayi Dianzi Shangwu Co., Ltd

A' Design Award Platina Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #88715

Colors

The Design

About San Liang Jiang Bungkusan Botol Inuman Keras

San Liang Jiang mangrupa bungkusan pikeun inuman keras anu diideuan ku budaya Sanxingdui, hiji situs kuno dina sajarah Cina. Botol keramikna nyokot wangun tina raray manusa parunggu, sarta bagian luhur botolna bisa dipaké minangka gelas. Cét semprot jeung cap emas diaplikasikeun kana permukaanana, sarta hideung jadi warna utamana. Botolna dibungkus ku bahan sarupa taneuh liat tur diteundeun di jero kotak timah cembung anu ukuranana 250 kali 175 kali 100 milimeter. Sekop leutik, kuas, jeung palu ogé kaasup, sahingga botolna dibuka lir artefak hasil ngagali.

The Recognition

About the A' Design Award Platina

San Liang Jiang Bungkusan Botol Inuman Keras mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. San Liang Jiang Bungkusan Botol Inuman Keras nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. San Liang Jiang Bungkusan Botol Inuman Keras mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
Dimensions & Packaging
The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
Tags
Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
Production Technology
The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
Design Challenge
In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
Research
The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
Inspiration
The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
Project Duration
The project started in January 2019 and finished in March 2019 in Shenzhen.
Operation Flow
The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
Team Members
Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Image Credits
Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019

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