Follow Me Primary Function: Bungkusan Kadaharan by Juntao Liu

Follow Me Primary Function: Bungkusan Kadaharan by Juntao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Follow Me Primary Function: Bungkusan Kadaharan

by Juntao Liu

Client: Hills Culture Communication

A' Design Award Perak Winner in Bungkusan Category

22,267

Verified Award Winner

Verify Award Status for #90886

View at A' Design Award Press Release Award Badge

Colors

The Design

About Follow Me Primary Function: Bungkusan Kadaharan

Follow Me nyaéta hiji desain bungkusan pikeun kadaharan vegetarian Budha. Desain ieu ditujukeun ka konsumén ngora, hiji kelompok anu can kalayan hadé dilayanan ku bungkusan tradisional anu ilaharna dilarapkeun kana produk sarupa kitu. Ngan unsur desain anu pangpentingna wungkul anu dijaga, ku kituna bungkusanna némbongan ringkes, modis, sarta gampang deukeut. Basa visual anu basajan kalawan karakter Zen ngaganti gaya hiasan anu geus ilahar sarta ngarobah harepan umum ngeunaan produk Budha. Unggal bungkusan ukuranana 80 kali 40 kali 300 milimeter. Maksudna nyaéta pikeun ngajadikeun kadaharan vegetarian leuwih gampang diaksés ku audién anu leuwih ngora.

The Recognition

About the A' Design Award Perak

Follow Me Primary Function: Bungkusan Kadaharan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Follow Me Primary Function: Bungkusan Kadaharan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Follow Me Primary Function: Bungkusan Kadaharan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
Dimensions & Packaging: 80mmx40mmx300mm
Tags: A, Buddhism B,food
Inspiration: This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
Project Duration: The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018

Read the Press Release