Love&wash Primary Function: Bungkusan by Alexander Cherkasov

Love&wash Primary Function: Bungkusan by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Love&wash Primary Function: Bungkusan

by Alexander Cherkasov

Client: Love&wash

A' Design Award Perak Winner in Bungkusan Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Bungkusan

Love&wash mangrupa desain bungkusan pikeun rupa-rupa produk deterjen, kaasup sabun bubuk, gél cuci, kapsul, jeung panyeuseuh noda. Konsépna nembongkeun kanyaah ngaliwatan métafora saderhana ngeunaan pakéan anu silih rangkul. Dina labél bubuk pikeun kaén warna, kaos oblong oranyeu jeung kaméja denim silih peluk. Aksara logona ditekenkeun babarengan pikeun ngulang deui ide anu sarua. Warna latar ngabédakeun produk-produkna, ari tipografi biru nembongkeun kaseger jeung kabersihan. Bungkusanana dijieun tina kardus jeung plastik, sarta bahan-bahan anu biodégradabel geus direncanakeun.

The Recognition

About the A' Design Award Perak

Love&wash Primary Function: Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Love&wash Primary Function: Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Love&wash Primary Function: Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin