Family Joy Kemasan Anggur by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2020

Family Joy Kemasan Anggur

by Xu Shihan

Client: Peck Gift

A' Design Award Beusi Winner in Bungkusan Category

9,071

Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Kemasan Anggur

Family Joy nyaéta kotak hadiah kemasan anggur anu dirarancang pikeun Taun Anyar Cina. Ilustrasi dina kotakna némbongkeun sakulawarga anu kumpul di sabudeureun méja tuang buleud, ngangkat gelas anggur babarengan. Adegan ieu ngagambarkeun reuni kulawarga sarta suasana rame Festival Cinyusu. Kotak hadiahna ukuranana 383,5 kali 115 kali 374 milimeter sarta diproduksi kalayan cetakan kertas pit sareng bronzing. Rarancangan ieu nyambungkeun budaya anggur jeung usum riaya, sahingga anggur anu dikemas cocog dijadikeun hadiah pikeun baraya sareng sobat.

The Recognition

About the A' Design Award Beusi

Family Joy Kemasan Anggur mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Family Joy Kemasan Anggur diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Family Joy Kemasan Anggur dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019