Jane Kamasan Telepon Lipet by RRD Lab 2064

Jane Kamasan Telepon Lipet by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Jane Kamasan Telepon Lipet

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Perunggu Winner in Bungkusan Category

9,920

Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Kamasan Telepon Lipet

Jane mangrupikeun desain kamasan pikeun telepon selular lipet. Desain ieu ngarujuk kana bambu jeung lempengan kai, wangun buku kuno Cina, sarta ngagunakeun aksara tradisional Cina. Kotakna dijieun sagemblengna tina kertas husus anu miboga tékstur kai jeung lawon, tanpa plastik atawa bahan séjénna. Buku pituduh pamaké ngabungkus beulah luar kotak sarta ditahan ku magnét. Buku pituduh ieu bisa dilesotkeun sarta digulung. Kotakna dibuka ku tab, sarta produk-produk di jerona disusun dina lapisan-lapisan anu misah. Kamasan ieu ngukur 198 kali 192 kali 47 milimeter.

The Recognition

About the A' Design Award Perunggu

Jane Kamasan Telepon Lipet mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Jane Kamasan Telepon Lipet diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Jane Kamasan Telepon Lipet minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064