Zhengyuanpu Travellers Series Kamasan Teh Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Kamasan Teh Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Zhengyuanpu Travellers Series Kamasan Teh Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award Perunggu Winner in Bungkusan Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Kamasan Teh Pu Er

Zhengyuanpu Travellers Series nyaéta desain kamasan portabel pikeun teh Pu'er, inuman tradisional Cina. Teh Pu'er biasana dijual dina bentuk kue nu dipeupeuskeun sabobot 357 gram, nu kudu dibuka heula ku peniti teh saméméh diseduh. Travellers Series ngandung takaran nu leuwih saeutik, sahingga teu perlu alat sarta bungkusna cukup disoék baé. Unggal bungkus ukuranana 50 x 85 x 3 milimeter tur dijieun tina kertas katun. Téhnik embossing, debossing, jeung foil stamping dipaké pikeun ngabentuk gambar teh sarta luyu jeung karesep konsumen nu dituju. Bahan-bahan nu leuwih aman sarta prosés produksi nu leuwih basajan ogé dipilih.

The Recognition

About the A' Design Award Perunggu

Zhengyuanpu Travellers Series Kamasan Teh Pu Er mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Zhengyuanpu Travellers Series Kamasan Teh Pu Er diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Zhengyuanpu Travellers Series Kamasan Teh Pu Er minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating