Tongue-Bongue Paket Bonbon by Victoria Ax

Tongue-Bongue Paket Bonbon by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Tongue-Bongue Paket Bonbon

by Victoria Ax

Client: Vi_ax

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Paket Bonbon

Kaharepna ngadamel bungkusan pikeun sababaraha jinis katuangan. Nalika ngembangkeun kemasan, éta pangpentingna henteu bisa diprediksi. Kusabab aya seueur solusi stereotypical di pasar, lain anu kedah dipilari, hiji-hijina kedah ngalih tina témplatna. Sareng perhatian anu mayar kana prosés tuang nyalira sapertos nyandak sareng nempatkeun tuangeun dina sungut. Ieu mangrupikeun latar ka ide. Jalma ngagunakeun basa pikeun ngabandungan sagala jinis manisan. Lollipops ngawangun légéter nyiptakeun métafora "létik dina (manusa) létah".

The Recognition

About the A' Design Award Perunggu

Tongue-Bongue Paket Bonbon mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Tongue-Bongue Paket Bonbon diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Tongue-Bongue Paket Bonbon minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.