HuangRan Kamasan Anggur Bihun by Lynn Tsang

HuangRan Kamasan Anggur Bihun by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

HuangRan Kamasan Anggur Bihun

by Lynn Tsang

Client: Lynn Tsang

A' Design Award Perunggu Winner in Bungkusan Category

11,274

Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Kamasan Anggur Bihun

Téks Buku: HuangRan mangrupa kamasan pikeun sarangkaian anggur béas Cina. Desain ieu nembongkeun opat déwa panangtayungan ti mitologi Cina baheula: Naga Héjo, Maung Bodas, Manuk Beureum jeung Kuya Hideung. Ilustrasi antropomorfik dipadukeun jeung unsur-unsur opera Cina pikeun mere gambaran anyar nu modeu sarta narik minat konsumén ngora. Unggal ti opat botol ngagambarkeun hiji déwa, sarta gambar-gambar déwa dicetak di jero kotak kado pikeun nempatan opat arah. Kotak ieu ngagunakeun tutup luhur jeung handap, kalayan bagian anu dilobangan pikeun némbahkeun kesan jero.

The Recognition

About the A' Design Award Perunggu

HuangRan Kamasan Anggur Bihun mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. HuangRan Kamasan Anggur Bihun diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. HuangRan Kamasan Anggur Bihun minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen