Holiday Gift Set Primary Function: Bungkusan Pakét Hadiah by Salvita Bingelyte

Holiday Gift Set Primary Function: Bungkusan Pakét Hadiah by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Holiday Gift Set Primary Function: Bungkusan Pakét Hadiah

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Perak Winner in Bungkusan Category

26,738

Verified Award Winner

Verify Award Status for #99230

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holiday Gift Set Primary Function: Bungkusan Pakét Hadiah

Book Text: Holiday Gift Set nyaéta desain bungkusan pikeun kumpulan hadiah libur nu bisa dikonsumsi. Pakét ieu ngandung coklat batang 80 g, bungkusan téh herbal 40 g, guci madu alami 200 g, jeung lilin seungit kayu manis 140 g. Ilustrasina diilhaman ku Zemyna, déwi bumi Lituania, nu ditembongkeun di dieu salaku sosok modéren nu ngagem sepatu kéds jeung headphone. Rambut bodas panjang sang déwi ngingetkeun kana salju jeung gambaran perayaan nu geus wanoh. Palét warna alami nu lembut ngagambarkeun bahan-bahanana. Cetak offset, fléksografi, jeung digital dipaké.

The Recognition

About the A' Design Award Perak

Holiday Gift Set Primary Function: Bungkusan Pakét Hadiah mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Holiday Gift Set Primary Function: Bungkusan Pakét Hadiah diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Holiday Gift Set Primary Function: Bungkusan Pakét Hadiah mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)