Be Er Xiang Twelve Constellations Kemasan Bibit Kembang Srengéngé by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Kemasan Bibit Kembang Srengéngé by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Be Er Xiang Twelve Constellations Kemasan Bibit Kembang Srengéngé

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #99436

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Colors

The Design

About Be Er Xiang Twelve Constellations Kemasan Bibit Kembang Srengéngé

Be Er Xiang Twelve Constellations mangrupa desain kemasan bibit kembang srengéngé anu diciptakeun pikeun merek anyar. Wadahna dijieun tina timah pelat sareng dilapisan plastik di jerona, sedengkeun grafisna dihasilkeun ku cetakan opat warna. Unggal kemasan boga ukuran 100 milimeter diaméterna sareng 150 milimeter luhurna. Ilustrasina ngagabungkeun dua belas rasi bintang jeung motif kembang srengéngé. Téma rasi bintang dipilih lantaran ieu téma anu wawuh pikeun generasi ngora. Tujuanana nyaéta pikeun masihan tampilan anu has ka merek anyar ieu sarta narik minat konsumén ngora.

The Recognition

About the A' Design Award Perunggu

Be Er Xiang Twelve Constellations Kemasan Bibit Kembang Srengéngé mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Be Er Xiang Twelve Constellations Kemasan Bibit Kembang Srengéngé diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Be Er Xiang Twelve Constellations Kemasan Bibit Kembang Srengéngé minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019