Muundo Luhua Xiaomo Ufungaji wa Mafuta ya Ufuta na Tiger Pan ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2020
Luhua Xiaomo Ufungaji wa Mafuta ya Ufuta
na Tiger Pan
Mteja: Shandong Luhua Group
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #100810Muundo
Kuhusu Luhua Xiaomo Ufungaji wa Mafuta ya Ufuta
Luhua Xiaomo ni ufungaji ulioundwa kwa ajili ya mafuta ya ufuta yaliyosagwa, mafuta yanayotengenezwa kwa mikono kwa kiasi kidogo. Chombo hicho ni chupa ya glasi yenye umbo la silinda iliyonyooka, yenye kipenyo cha milimita 50 na urefu wa milimita 210. Lebo yenye gundi inazunguka chupa kwa digrii 350 na imepangwa kama gazeti la zamani, ikikumbusha kipindi ambacho chakula kilifungashwa kwa magazeti. Herufi zimepangwa wima, kwa mtindo wa alama za maduka ya kale ya Kichina. Nafasi ndogo isiyofunikwa inageuka kuwa alama ya chuma iliyochomozwa inayoonyesha kiasi kilichomo ndani.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Luhua Xiaomo Ufungaji wa Mafuta ya Ufuta ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Luhua Xiaomo Ufungaji wa Mafuta ya Ufuta inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Luhua Xiaomo Ufungaji wa Mafuta ya Ufuta hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Vipimo na Ufungashaji
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Lebo
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Teknolojia ya Uzalishaji
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Changamoto ya Ubunifu
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Utafiti
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Msukumo
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Muda wa Mradi
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Mtiririko wa Uendeshaji
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Wanatimu
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
Imedhaminiwa
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