Muundo Pizzamax Utambulisho wa Chapa na Salvita Bingelyte ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Pizzamax Utambulisho wa Chapa
Mteja: Salvita Design
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #102715Muundo
Kuhusu Pizzamax Utambulisho wa Chapa
Pizzamax ni utambulisho wa chapa kwa mnyororo mdogo wa mikahawa ya pizza nchini Lithuania. Utambulisho wa awali ulichanganya mitindo kadhaa ya kigrafiki na kuwapa wateja hisia ndogo kuhusu chapa hiyo. Muundo mpya unatumia nembo iliyorahisishwa yenye rangi nyekundu, nyeusi na nyeupe, rangi zinazohusiana na pizza ya asili ya Kiitaliano. Maneno pizza na max yamewekwa kwenye pande tofauti za kadi za biashara na masanduku ya pizza. Herufi M na X zina ncha zilizopinda zinazodokeza waokaji wakibeba pizza kwa mikono iliyonyooka. Utambulisho huu umetumika kwenye kadi za biashara, karatasi za vichwa vya barua, masanduku ya pizza na mavazi.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Pizzamax Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Pizzamax Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Pizzamax Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Vipimo na Ufungashaji
- I created business cards, letterhead, pizza box and clothing branding.
- Lebo
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Teknolojia ya Uzalishaji
- I opted to use classic colors on white and black backgrounds.
- Changamoto ya Ubunifu
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Utafiti
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Msukumo
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Muda wa Mradi
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Mtiririko wa Uendeshaji
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Haki za Picha
- Copywriter Erin Hope Stevens
Imedhaminiwa
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