Tanaka 1789 X Chartier Sake Blend 001 Ufungashaji wa Chupa ya Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2021
Tanaka 1789 X Chartier Sake Blend 001 Ufungashaji wa Chupa ya Sake
Client: Tanaka 1789 X Chartier
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
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About Tanaka 1789 X Chartier Sake Blend 001 Ufungashaji wa Chupa ya Sake
Tanaka 1789 X Chartier Sake Blend 001 ni ufungashaji wa mfululizo wa michanganyiko ya sake. Lebo ina muundo wa gridi nyeusi juu ya rangi nyeusi ulioongozwa na kuta za Kiwanda cha Pombe cha Tanaka, mfano wa usanifu wa Kura kutoka kipindi cha Edo. Gridi imechapishwa kama rangi ya lakiri kuzunguka chupa na imepangwa katika mfululizo wa pembe sita, ishara ya sayansi ya harufu nzuri. Rangi nyeusi na nyeupe zimetumika kwa sababu chapa zote mbili zina rangi hizi, na chupa nyeusi zimetengwa kwa ajili ya sake ya hadhi ya juu. Majina hayo mawili yameunganishwa katika muundo wa msalaba kupitia herufi A inayoshirikiwa.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Ufungashaji wa Chupa ya Sake ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Tanaka 1789 X Chartier Sake Blend 001 Ufungashaji wa Chupa ya Sake inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Tanaka 1789 X Chartier Sake Blend 001 Ufungashaji wa Chupa ya Sake ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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