Dark Horse Wine Ufungashaji wa Mvinyo by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2021
Dark Horse Wine Ufungashaji wa Mvinyo
Client: E&J Gallo
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #112024The Design
About Dark Horse Wine Ufungashaji wa Mvinyo
Dark Horse ni muundo wa ufungashaji na uwekaji chapa wa mvinyo ulioundwa kwa ajili ya chapa ya mvinyo ya California. Muundo huu unategemea mfumo unaonyumbulika unaogusa jalada zima la ufungashaji na kuruhusu nyongeza za baadaye. Lebo zimechapishwa kwenye karatasi bora yenye ubora wa hali ya juu katika miundo ya kimetali na matte, ambayo huongeza vidokezo vya rangi na ladha. Alama ya chapa imewekwa mbele na katikati ya kila lebo. Mpangilio wa lebo ni rahisi, hivyo yaliyomo ndani ya chupa yanaweza kueleweka kwa mtazamo mmoja. Lengo ni kueleza ubora na ladha kwa uwazi rafuni.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Dark Horse Wine Ufungashaji wa Mvinyo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Dark Horse Wine Ufungashaji wa Mvinyo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Dark Horse Wine Ufungashaji wa Mvinyo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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