Prakrishi Ufungashaji wa Matunda Makavu by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2021
Prakrishi Ufungashaji wa Matunda Makavu
by Vishal Vora
Client: Prakrishi
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #117439The Design
About Prakrishi Ufungashaji wa Matunda Makavu
Prakrishi ni mfululizo wa ufungashaji wa matunda makavu ulioundwa kwa ajili ya soko la India. Muundo huu unawasilisha hadithi ya kuona ya ufalme wa afya, ambapo kila tunda kavu linaonyeshwa kama mfalme wa ufalme wake mwenyewe. Ufungashaji una rangi moja tu, na tunda kavu pekee ndilo linalochapishwa kwa rangi, hivyo chakula kinakuwa kitovu cha kila pakiti. Mfululizo huu unatumia mifuko yenye kufuli ya zipu na uchapishaji wa rangi nne. Kila pakiti ina upana wa milimita 140 na urefu wa milimita 210. Lengo ni kufanya bidhaa iwe wazi na inayotambulika kwa urahisi kwenye rafu iliyojaa bidhaa.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Prakrishi Ufungashaji wa Matunda Makavu ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Prakrishi Ufungashaji wa Matunda Makavu inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Prakrishi Ufungashaji wa Matunda Makavu huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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