Mijia Toothbrush Ufungaji by Xiaomi is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2021

Mijia Toothbrush Ufungaji

by Xiaomi

Client: Xiaomi

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Ufungaji

Ufungaji wa Mswaki wa Mijia ni sanduku la zawadi lililoundwa kwa ajili ya seti ya mswaki wa umeme. Sanduku la nje linachukua umbo na rangi kutoka kwa bidhaa iliyomo ndani yake. Mchoro wa nafuu wa rangi ya bluu nyepesi unafunika uso wa sanduku na kurudia mistari laini ya mswaki huo. Mistari miwili ya urujuanimno wa hali ya juu imechapishwa juu ya muundo huo ili kuongeza kina na kuangazia muundo wa kiviwanda ulio na umaridadi. Rangi ya bluu nyepesi inalingana na bidhaa, hivyo sanduku linaonekana kuwa na muunganiko mmoja wa kuvutia. Mchoro ulioinuliwa unafanya uso wa sanduku kuwa na sura ya pande tatu zaidi na kusaidia seti ya zawadi kujitokeza kwa urahisi madukani.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Mijia Toothbrush Ufungaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Mijia Toothbrush Ufungaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Mijia Toothbrush Ufungaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang