Evervess Soda Water Kifungashio cha Kinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Evervess Soda Water Kifungashio cha Kinywaji
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Kifungashio cha Kinywaji
Maji ya Soda ya Evervess ni muundo wa kifungashio kwa mfululizo wa soda za kaboni na tonik. Chapa hii inabeba urithi wa karibu miaka themanini, na utambulisho wa kuona ulisasishwa kwa ajili ya uzinduzi wa pamoja katika soko la China. Muundo wa awali ulionekana mzito na kupendekeza anasa, hivyo kifungashio kilirahisishwa ili kuwasilisha hisia ya wepesi na uburudisho wenye povu. Kipengele cha picha chenye urahisi katika rangi nyeusi na teal kinaonyesha chemchemi, ishara ya nguvu, uburudisho na upya. Vinywaji hivi vinaweza kuchanganywa katika kokteli au kufurahiwa vyenyewe.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Evervess Soda Water Kifungashio cha Kinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Evervess Soda Water Kifungashio cha Kinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Evervess Soda Water Kifungashio cha Kinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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