Pepsi X SHFW Kopo la Kinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2021
Pepsi X SHFW Kopo la Kinywaji
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW Kopo la Kinywaji
Pepsi X SHFW ni kopo la kinywaji la toleo maalum lililoundwa kwa ajili ya Wiki ya Mitindo ya Shanghai Majira ya Machipuko/Kiangazi 2020 na kutolewa nchini China. Kopo hili ni sehemu ya mfumo mpana wa utambulisho wa kuona uliobuniwa kwa ajili ya tukio hilohilo. Dhamira ya msimu ya Hisia na Chanzo inaongoza muundo na inaakisi uchunguzi wa mitazamo tofauti. Maumbo yaliyochochewa na vipengele vya asili na vya glasi yameunganishwa ndani ya nafasi yenye vipimo. Matokeo yake yanaunganisha roho ya chapa ya Pepsi Black na kazi mbalimbali za wabunifu wa mitindo waliowasilishwa katika tukio hilo.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Pepsi X SHFW Kopo la Kinywaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Pepsi X SHFW Kopo la Kinywaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pepsi X SHFW Kopo la Kinywaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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