Tazo Refresh Ufungashaji wa Vinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2021
Tazo Refresh Ufungashaji wa Vinywaji
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #118943The Design
About Tazo Refresh Ufungashaji wa Vinywaji
Tazo Refresh ni muundo wa ufungashaji kwa ajili ya safu ya chai baridi bora zilizo tayari kunywewa. Safu hii inategemea ladha tatu maarufu za chapa, zinazoitwa Zen, Awake na Passion. Chai hizi zimethibitishwa kuwa za kikaboni na hazina rangi bandia wala vitamu bandia. Ufungashaji unapatikana katika chupa za huduma moja za wakia 12 na chupa za huduma nyingi za wakia 42 zilizotengenezwa kwa plastiki ya asilimia 100 iliyorejeshwa baada ya matumizi. Rangi nzito za viungo zimechanganywa na rangi nyeupe ili kuonyesha kwa uwazi kila ladha safi kwenye rafu. Muundo huu unalenga kuwaweka wanunuzi wa sasa na kuvutia hadhira yenye ujasiri zaidi.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Tazo Refresh Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Tazo Refresh Ufungashaji wa Vinywaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Tazo Refresh Ufungashaji wa Vinywaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
