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FM993 30th Nembo ya Miaka 30 by Baoquan Luo and Zhiwei Lv

FM993 30th Nembo ya Miaka 30 by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.


ShabaMchoro· 2021

FM993 30th Nembo ya Miaka 30

by Baoquan Luo and Zhiwei Lv

Client: Lance Design

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Colors

The Design

About FM993 30th Nembo ya Miaka 30

FM993 30th ni nembo ya maadhimisho iliyoundwa kwa ajili ya kumbukumbu ya miaka 30 ya kituo cha 993 Music FM cha Guangdong Radio and Television. Ishara ya mawimbi ya redio imetumika kama kipengele kikuu cha kuona, na nambari 993 na 30 zimeunganishwa katika muundo wa redio kupitia maumbo chanya na hasi. Muundo huu umechota mawazo kutoka kwa mawimbi ya sauti, mvua za nyota, mistari ya noti za muziki na fataki zenye mionzi. Nembo hii imetengenezwa hasa kwa chuma, ingawa akriliki pia inaweza kutumika. Alama hii huonekana wazi inapotazamwa kutoka mbele, na huonekana kama umbo la nusu duara lenye tabaka nyingi za unafuu inapotazamwa kutoka pembeni.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

FM993 30th Nembo ya Miaka 30 ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. FM993 30th Nembo ya Miaka 30 inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. FM993 30th Nembo ya Miaka 30 hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Dimensions & Packaging
250*20mm, 50*50mm, 120*80mm
Tags
Visual communication design, logo design, radio station, music, meteor, airwaves
Production Technology
The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Design Challenge
Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Research
In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Inspiration
The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Project Duration
The design of the work started in November 2020 and was officially put into use in January 2021.
Operation Flow
The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Team Members
Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng

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