Cuishan Intelligent Kitchen Kitambulisho cha Kuonekana cha Mgahawa by Yu Pan is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2021
Cuishan Intelligent Kitchen Kitambulisho cha Kuonekana cha Mgahawa
by Yu Pan
Client: MET Creative Brand
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
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- Verified Award Winner
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The Design
About Cuishan Intelligent Kitchen Kitambulisho cha Kuonekana cha Mgahawa
Cuishan Intelligent Kitchen ni kitambulisho cha kuonekana kilichoundwa kwa ajili ya kituo cha chakula kilichoko Wuxi, China. Kitambulisho hiki kinaunganisha utamaduni wa chakula wa eneo hilo, historia ya mji na mada za mtandaoni ndani ya mfumo mmoja wa chapa. Nembo imepangwa na kurudiwa ili kutengeneza mchoro wa chapa wenye utambuzi wenye nguvu. Miundo ya mginkgo, mbayuwayu na wingu inatumika kama vipengele vikuu. Mginkgo unaashiria utamaduni wa Kichina wa muda mrefu, mbayuwayu unaashiria eneo lililoko kusini mwa Mto Yangtze, na wingu linaashiria maumbile. Mradi huu unachukua eneo la mita za mraba 1770 na ulikamilika mwaka wa 2019.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Cuishan Intelligent Kitchen Kitambulisho cha Kuonekana cha Mgahawa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Cuishan Intelligent Kitchen Kitambulisho cha Kuonekana cha Mgahawa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Cuishan Intelligent Kitchen Kitambulisho cha Kuonekana cha Mgahawa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Team Members
- Yu Pan
Hong Zhang - Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
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