Ghepard Communication Logo Nembo by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ChumaMchoro· 2021

Ghepard Communication Logo Nembo

by Morosan Ioana

Client: Ghepard Communication

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Colors

The Design

About Ghepard Communication Logo Nembo

Nembo ya Ghepard Communication ni utambulisho wa kuona ulioundwa kwa ajili ya shirika la uuzaji na mawasiliano. Alama hii inaonyesha kivuli chenye mwendo wa duma, kilichochorwa kwa mistari miwili yenye unene sawa katika mtindo mdogo na wa kisasa. Mkia mrefu wa duma unatekeleza jukumu kubwa katika muundo huu. Kivuli hicho kinatumia rangi ya dhahabu isiyometameta ikichanganywa na kivuli cha kijivu, ambavyo vinaipa alama hii mwonekano laini. Aina ya maandishi ya nembo imewekwa chini ya alama hiyo, na vipengele hivyo viwili kwa pamoja vinaunda umbo la mstatili. Nembo hii inaweza kutumika kwenye mandhari nyeupe, nyeusi au yenye rangi.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Ghepard Communication Logo Nembo ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Ghepard Communication Logo Nembo inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Ghepard Communication Logo Nembo inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensions & Packaging: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology: Corel Draw and Adobe Creative Suite.
Design Challenge: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Research: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Project Duration: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Team Members: Ioana Morosan
Image Credits: Product images and animation: Ioana Morosan