From Caudat Ufungaji wa Kahawa by Vu Agency is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2021
From Caudat Ufungaji wa Kahawa
by Vu Agency
Client: From CauDat
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #122819The Design
About From Caudat Ufungaji wa Kahawa
Kutoka Caudat ni mfumo wa ufungaji wa kahawa, unaozalishwa katika miundo ya kilo moja, gramu 500 na gramu 250. Muundo huu unabadilisha picha ya kawaida ya punje za kahawa na wahusika wa kigrafiki wanaopata msukumo kutoka kwa ustaarabu wa kale na sanaa ya tatoo ya Samoa. Rangi ya njano na nyeusi zinatumika kwa uwiano uliopimwa ili kuunda mkinzano bila kusababisha usumbufu wa kimaono. Nafasi wazi inaifanya mpangilio kuwa safi na rahisi kusomeka. Vifurushi vinachapishwa kwa mbinu za offset na flexography kwenye karatasi, foili ya alumini na filamu za plastiki. Lengo ni kupata ufungaji wa kahawa ambao ni rahisi kukumbukwa na rahisi kuelezewa kwa wengine.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
From Caudat Ufungaji wa Kahawa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. From Caudat Ufungaji wa Kahawa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. From Caudat Ufungaji wa Kahawa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Dimensions & Packaging
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Tags
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- Production Technology
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Design Challenge
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Research
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Inspiration
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Project Duration
- 2020 - Ho Chi Minh City, Vietnam
- Operation Flow
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Team Members
- Vu agency
- Image Credits
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
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