Longnanchun Kazi Kuu: Ufungashaji wa Vinywaji by Manling Lin is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2021
Longnanchun Kazi Kuu: Ufungashaji wa Vinywaji
by Manling Lin
Client: Diga Creative Design
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
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The Design
About Longnanchun Kazi Kuu: Ufungashaji wa Vinywaji
Maandishi ya Kitabu: Longnanchun ni muundo wa ufungashaji kwa mfululizo wa vileo vya baijiu vya Kichina. Mfululizo huu una bidhaa tatu, zilizopewa majina mjasiriamali, mwanzilishi na kiongozi. Kila chupa hubeba mnyama wa hadithi uliochukuliwa kutoka kwenye michoro ya ukutani ya Dunhuang: farasi mwenye mbawa, ndege wa phoenix, na joka mlinzi. Wanyama hao watatu huakisi ujasiri, kuzaliwa upya, na ulinzi thabiti. Umbo la chupa limechorwa kutoka kwa ala ya muziki ya pipa inayochezwa na kizuka kinachoruka cha Dunhuang, na rangi zimechaguliwa kutoka kwenye michoro hiyo ya ukutani. Chupa na kifuniko vimetengenezwa kwa kaure, na sanduku limetengenezwa kwa akriliki.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Longnanchun Kazi Kuu: Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Longnanchun Kazi Kuu: Ufungashaji wa Vinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Longnanchun Kazi Kuu: Ufungashaji wa Vinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
- Dimensions & Packaging
- 156mm×156mm×340mm
- Tags
- Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
- Production Technology
- Ceramic bottle, ceramic lid, acrylic box
- Design Challenge
- In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
- Research
- The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
- Inspiration
- Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
- Project Duration
- 2020.05.15-2021.09.25
- Operation Flow
- Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
- Team Members
- Manling Lin and Sheng Xie
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