City Ambassadors School Utambulisho Wa Chapa Ya Uchapaji by Tanya Dunaeva

City Ambassadors School Utambulisho Wa Chapa Ya Uchapaji by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

FedhaMchoro· 2022

City Ambassadors School Utambulisho Wa Chapa Ya Uchapaji

by Tanya Dunaeva

Client: Tanya Dunaeva

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School Utambulisho Wa Chapa Ya Uchapaji

Hadithi za kuvutia zimefichwa nyuma ya kila upande wa mitaa ya zamani na haiwezekani kuhusisha Jiji na seti ndogo yoyote ya alama zinazotambulika. Wakati akisoma jiji, balozi wa siku zijazo anaigundua upya, kama vile mwanafunzi anagundua kitabu cha kwanza shuleni. Kwa ajili ya ujenzi wa utambulisho, ufumbuzi wa uchapaji ulichaguliwa, kwa kuzingatia kanuni ya eclecticism ya uchapaji: script ya Taifa ya Kale, iliyounganishwa na maandishi ya laana na fonti zinazotambulika za wasanii wa avant-garde. Mpango wa rangi ni lakoni-nyekundu nyekundu.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

City Ambassadors School Utambulisho Wa Chapa Ya Uchapaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. City Ambassadors School Utambulisho Wa Chapa Ya Uchapaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. City Ambassadors School Utambulisho Wa Chapa Ya Uchapaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator