Scentwalk Kitambulisho cha Shirika na Chao Yang, Yiyang Li and Yilin Wang

Muundo Scentwalk Kitambulisho cha Shirika na Chao Yang, Yiyang Li and Yilin Wang ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2022

Scentwalk Kitambulisho cha Shirika

na Chao Yang, Yiyang Li and Yilin Wang

Mteja: Communication University of Zhejiang

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

40,013

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #126459

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Scentwalk Kitambulisho cha Shirika

Scentwalk ni kitambulisho cha kidhana cha shirika kwa ajili ya kampuni ya siku zijazo inayotoa na kuhifadhi kumbukumbu katika mfumo wa harufu. Nembo ni ufupisho wa jina la chapa na imejengwa kutokana na mawazo ya molekuli za harufu, data, uchimbaji, ukusanyaji na kutembea. Mpangilio wa rangi unatumia karatasi ya fedha yenye holografia, nyenzo inayoonekana ya fedha lakini inayoakisi rangi mwangazani, ikirudia wazo kwamba gesi haina rangi lakini bado inaweza kuunda hisia. Alama ni ya nguvu na inaambatana na sauti mahususi. Mabango na bidhaa zinazohusiana zinagusa nafsi, washirika, familia na marafiki.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Scentwalk Kitambulisho cha Shirika ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Scentwalk Kitambulisho cha Shirika inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Scentwalk Kitambulisho cha Shirika ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Vipimo na Ufungashaji: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Lebo: future, graphic, concept brand, poster, experimental
Teknolojia ya Uzalishaji: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Changamoto ya Ubunifu: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Utafiti: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Msukumo: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Muda wa Mradi: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Mtiririko wa Uendeshaji: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Wanatimu: Chao Yang
Yiyang Li
Yinlin Wang.