The Phoenix Kipeperushi by Te-Sian Shih is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ChumaMchoro· 2022

The Phoenix Kipeperushi

by Te-Sian Shih

Client: Te-Sian Shih

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About The Phoenix Kipeperushi

Phoenix ni kipeperushi cha kuona muhimu kilichoundwa kwa ajili ya taasisi na tamasha la muziki huko Taipei. Picha kuu inachanganya mawimbi ya muziki na umbo la violini, ikiunda ndege wa Phoenix anayetandaza mbawa zake. Mawimbi ya rangi ya machungwa katikati pia yanaashiria mwali wa moto, ukiwakilisha juhudi na shauku ya wanamuziki na wafanyakazi. Mandhari ya nyuma ya rangi ya bluu iliyokolea imeundwa kutokana na mistari iliyopindana inayokumbusha bahari na mawimbi ya sauti. Kipeperushi hiki kiliundwa kikamilifu kutoka kwa mistari iliyochorwa, bila kutumia picha za kupiga, kwa kutumia hali za mchanganyiko (blend modes) katika programu za kuhariri picha.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

The Phoenix Kipeperushi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. The Phoenix Kipeperushi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. The Phoenix Kipeperushi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Dimensions & Packaging: 18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Tags: Visual design, poster design, layout design, key visual design, graphic design.
Production Technology: In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Design Challenge: To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Research: The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Inspiration: The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Project Duration: The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Operation Flow: When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Patents: Copyrights belong to Te-Sian Shih, 2020.
Image Credits: Designer Te-Sian, Shih, phoenix, 2020.