Guizhou Moutai Maoyuan Jiu Ufungashaji wa Kileo na Luo Heng

Muundo Guizhou Moutai Maoyuan Jiu Ufungashaji wa Kileo na Luo Heng ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2022

Guizhou Moutai Maoyuan Jiu Ufungashaji wa Kileo

na Luo Heng

Mteja: Laboratory and Hopeful

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

19,152

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #133947

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Guizhou Moutai Maoyuan Jiu Ufungashaji wa Kileo

Guizhou Moutai Maoyuan Jiu ni muundo wa ufungashaji wa kileo cha Kichina. Chupa imetengenezwa kwa glasi kwa kutumia mchakato wa kupuliza mchanga na nembo ya rangi ya dhahabu ya waridi iliyochongwa. Shingo imekamilishwa kwa mchakato wa kupulizia metali, na sehemu ya juu ya kifuniko imechongwa kwa glasi ya kuiga. Sanduku la nje linatumia uchapishaji wa moto na uchongaji. Rangi ya kijani kibichi cha giza na dhahabu zinaunda mpangilio mkuu wa rangi. Mifumo ya mawimbi inarejelea Mto Chishui unaotumika katika uzalishaji, ilhali mungu wa kike anayeruka juu ya kifuniko na korongo mwenye matawi ya msonobari kwenye shingo hufuata alama za kitamaduni za Kichina.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Guizhou Moutai Maoyuan Jiu Ufungashaji wa Kileo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Guizhou Moutai Maoyuan Jiu Ufungashaji wa Kileo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Guizhou Moutai Maoyuan Jiu Ufungashaji wa Kileo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Vipimo na Ufungashaji: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Lebo: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Teknolojia ya Uzalishaji: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Changamoto ya Ubunifu: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Utafiti: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Msukumo: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Muda wa Mradi: The project started in November 2019 in Jiangxi and finished.
Mtiririko wa Uendeshaji: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Wanatimu: Luo Heng
Haki za Picha: Luo Heng