Flying to the Moon Kisanduku cha Zawadi cha Keki za Mwezi by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2022
Flying to the Moon Kisanduku cha Zawadi cha Keki za Mwezi
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #134174The Design
About Flying to the Moon Kisanduku cha Zawadi cha Keki za Mwezi
Kuruka Kuelekea Mwezini ni kisanduku cha zawadi kilichobuniwa kwa ajili ya keki za mwezi. Ufungashaji huchukua umbo la taa ya kitamaduni ya jumba la kifalme la Kichina. Michoro ya duara inatokana na hadithi za kimila za Kichina na inajumuisha Sungura wa Yade, Jumba la Mwezi na Apsaras wa michoro ya ukutani ya Dunhuang. Muundo wenye pande tatu wa tabaka nyingi pamoja na mchakato wa ukataji wa vidato huongeza kina cha kuonekana. Mara tu keki za mwezi zinapotolewa, moduli ya LED iliyo chini inaweza kuwashwa na kifuniko cha uwazi cha PVC pamoja na kifuniko cha nje chenye matundu vinaweza kurudishwa, na hivyo kubadilisha kisanduku kuwa taa ya mapambo.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Flying to the Moon Kisanduku cha Zawadi cha Keki za Mwezi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Flying to the Moon Kisanduku cha Zawadi cha Keki za Mwezi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Flying to the Moon Kisanduku cha Zawadi cha Keki za Mwezi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
- Dimensions & Packaging
- 145mm X 145mm X 300mm
- Production Technology
- The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
- Design Challenge
- The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
- Research
- The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
- Inspiration
- It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
- Project Duration
- This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
- Operation Flow
- After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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