My Moonfly Kisanduku cha Zawadi by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2022
My Moonfly Kisanduku cha Zawadi
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
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About My Moonfly Kisanduku cha Zawadi
My Moonfly ni kisanduku cha zawadi kilichoundwa kwa ajili ya keki za mwezi zinazotolewa katika Sherehe ya Katikati ya Vuli. Muundo huu unaonyesha Ikulu ya Mwezi katika hadithi za kizushi za Kichina, ukiwa na vibanda na kumbi zilizoundwa kwa uchongaji wa karatasi wa pande tatu wenye tabaka nyingi. Mwanga ndani ya mwezi hung'aa kupitia tabaka zilizochongwa, ukitengeneza mifumo inayobadilika ya mwanga na kivuli. Kisanduku hiki huhifadhi keki sita za mwezi pamoja na kikasha chenye uma na visu. Karatasi rafiki kwa mazingira imetumika, ikiwa na uchapaji wa nukushi na kupamba kwa dhahabu. Kikiwa na vipimo vya milimita 242 kwa 242 kwa 75, kisanduku hiki kinaweza kuhifadhiwa kama pambo lenye mwanga kwenye rafu au meza.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
My Moonfly Kisanduku cha Zawadi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. My Moonfly Kisanduku cha Zawadi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. My Moonfly Kisanduku cha Zawadi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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