Lay's 2021 Mood Match Kifungashio cha Chakula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2022
Lay's 2021 Mood Match Kifungashio cha Chakula
by PepsiCo Design and Innovation
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #137243The Design
About Lay's 2021 Mood Match Kifungashio cha Chakula
Lay's 2021 Mood Match ni mfululizo wa kifungashio cha vitafunio cha toleo maalum kilichoundwa kwa ajili ya zawadi maalum kwenye mitandao ya kijamii. Seti hii inajumuisha miundo minne iliyochochewa na pete za hisia (mood rings), kila mmoja ukiunganishwa na kumbukumbu na hisia chanya. Nia iliyoelezwa ni kuchochea hisia ya nguvu au kutoa hisia ya faraja. Kila muundo umeoanishwa na ladha na hisia mahususi: shukrani kwa ladha ya Jibini la Kuchoma na Supu ya Nyanya, matumaini kwa ladha ya Kapuchino, ukakamavu kwa ladha ya Pilipili, na furaha kwa ladha ya Karameli yenye Chumvi. Kifungashio hiki kinatoa mapumziko mafupi kutoka kwa maisha ya kila siku.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Lay's 2021 Mood Match Kifungashio cha Chakula ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Lay's 2021 Mood Match Kifungashio cha Chakula inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Lay's 2021 Mood Match Kifungashio cha Chakula inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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