Lay's Flavor Swap Influencer Kit Kifungashio cha Chakula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2022
Lay's Flavor Swap Influencer Kit Kifungashio cha Chakula
by PepsiCo Design and Innovation
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Kifungashio cha Chakula
Kifurushi cha Waathiriwa wa Mabadiliko ya Ladha cha Lay's ni muundo wa kifungashio cha chakula kilichoundwa kwa ajili ya programu ya kiangazi iliyoleta ladha za Funyuns na Doritos kwenye chipsi za Lay's. Kifungashio hicho kinachanganya muundo wa sasa wa mfuko wa Lay's na rangi za chapa za kila ladha: bluu kwa ajili ya Cool Ranch na kijani kwa ajili ya Funyuns. Muundo wa miduara inayozunguka kituo kimoja unakumbusha maumbo ya chipsi za asili na kuonyesha ushirikiano kati ya chapa hizo. Kifurushi cha pamoja cha waathiriwa pia kilitengenezwa na kupelekwa kwa watu maarufu wa vyombo vya habari ili kuanzisha mazungumzo kuhusu programu hiyo.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Lay's Flavor Swap Influencer Kit Kifungashio cha Chakula ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Lay's Flavor Swap Influencer Kit Kifungashio cha Chakula inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Lay's Flavor Swap Influencer Kit Kifungashio cha Chakula inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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