Mirinda Vintage Special Edition Kifungashio cha Kinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2022
Mirinda Vintage Special Edition Kifungashio cha Kinywaji
by PepsiCo Design and Innovation
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #137258The Design
About Mirinda Vintage Special Edition Kifungashio cha Kinywaji
Mirinda Vintage Special Edition ni muundo wa kifungashio kwa ajili ya kinywaji baridi. Lebo hiyo inaweka nembo yenye umbo la chungwa katikati, huku jina la Mirinda likiwa limeandikwa kwa herufi za mviringo, zenye umbo la povu ambazo hutofautiana na herufi za sasa za chapa hiyo. Chupa za kioo zimetumika ili kinywaji kibaki kikionekana, na vifuniko vyeupe rahisi vinakamilisha mwonekano wa kizamani. Muundo huu unaunganisha alama za kihistoria za chapa na mtindo rahisi wa kisasa. Matokeo yake ni kifungashio cha kukusanywa kilicholengwa kwa watumiaji vijana na kwa watu ambao tayari wanaifahamu chapa hiyo.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Mirinda Vintage Special Edition Kifungashio cha Kinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Mirinda Vintage Special Edition Kifungashio cha Kinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Mirinda Vintage Special Edition Kifungashio cha Kinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
- Inspiration
- The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
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