BTY Brand Identity Nembo na Matumizi by Etude Digital is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2022

BTY Brand Identity Nembo na Matumizi

by Etude Digital

Client: BTY Group

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

Verify Award Status for #138763

Gundua Sasa Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Nembo na Matumizi

Maandishi ya Kitabu: BTY Brand Identity ni programu ya nembo na matumizi iliyoundwa kwa ajili ya BTY Group. Alama ya nembo ni tafsiri ya kianalitiki na kihisabati ya wakati tanga la gennaker linapotandazwa. Muundo huu pia unarejelea mabadiliko makubwa ambayo tanga la gennaker liliyaleta katika mashindano ya mashua za tanga. Alama hii inawakilisha wakati ujao ambapo watu wanaongoza teknolojia. Michoro zaidi ya 300 ya penseli ilitangulia kabla ya uboreshaji katika midia ya kidijitali hadi jiometri iliyokusudiwa ilipofikiwa. Rangi nyeusi ndiyo rangi kuu, ikisaidiwa na rangi angavu. Muundo wa rangi nyeusi na nyeupe unaruhusu urudufishaji rahisi kwenye nyuso mbalimbali.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

BTY Brand Identity Nembo na Matumizi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. BTY Brand Identity Nembo na Matumizi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. BTY Brand Identity Nembo na Matumizi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer