Gradient Vodka Soda Ufungaji wa Vodka Soda by Mark Rowe and John Eresman

Gradient Vodka Soda Ufungaji wa Vodka Soda by Mark Rowe and John Eresman is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2022

Gradient Vodka Soda Ufungaji wa Vodka Soda

by Mark Rowe and John Eresman

Client: Gradient Beverages Corp.

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Gradient Vodka Soda Ufungaji wa Vodka Soda

Gradient ni muundo wa ufungaji kwa pakiti mchanganyiko ya vinywaji vya vodka soda. Pakiti hiyo ina makopo sita mepesi ya mililita 355 yenye viwango vya pombe vinavyopungua taratibu vya asilimia 8, 7, 6, 4, 3 na 2 kwa ujazo. Makopo hayo yamepangwa katika mstari mmoja ndani ya sanduku, na mchoro wa vitone unafifia kutoka giza hadi mwanga kote katika mstari huo. Mkato wa mtambuka hufungua sanduku kuanzia upande wenye nguvu zaidi kuelekea upande mwepesi zaidi, hivyo makopo huchukuliwa kwa mpangilio huo. Mpangilio huu unahamasisha kiasi katika matumizi wakati wa jioni. Ladha tatu zinatolewa: rasiberi na limau, tango na mint, pamoja na limau mbichi.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Gradient Vodka Soda Ufungaji wa Vodka Soda ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Gradient Vodka Soda Ufungaji wa Vodka Soda inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Gradient Vodka Soda Ufungaji wa Vodka Soda hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensions & Packaging: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tags: gradient, moderation, vodka soda, seltzer, gradually reducing,
Production Technology: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Design Challenge: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Research: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspiration: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Project Duration: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Operation Flow: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Team Members: Creative Director: John Eresman
Designer: Mark Rowe