Muundo Top Mercury Tovuti na Daniel Houle ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Tovuti na Wavuti.

ChumaTovuti· 2023

Top Mercury Tovuti

na Daniel Houle

Mteja: Azuro Digital

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Tovuti

22,895

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #139506

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Top Mercury Tovuti

Top Mercury ni tovuti iliyoundwa kwa ajili ya wakala wa matangazo ya mitandao ya kijamii. Tovuti hii inatumia michoro ya mwendo, uhuishaji na michoro asili ili kuonyesha mwonekano safi na wa kisasa. Muundo huo ulitengenezwa kwa kutumia Figma na kuendelezwa kwa Webflow, na ni mwendano kamili (fully responsive) kwenye vifaa vyote, vivinjari na ukubwa wa skrini. Vitufe na viungo huwawezesha wageni kuingiliana na sehemu mbalimbali za tovuti. Mwendo uliwekwa kwa unyofu ili muonekano wa tovuti ubaki wazi na rahisi kufuatilia. Tovuti hii ilifikia kiwango cha ubadilishaji cha asilimia 8, juu ya kigezo cha sekta cha asilimia 5.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Top Mercury Tovuti ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Top Mercury Tovuti inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Top Mercury Tovuti inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Vipimo na Ufungashaji: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Lebo: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Teknolojia ya Uzalishaji: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Changamoto ya Ubunifu: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Utafiti: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Msukumo: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Muda wa Mradi: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Mtiririko wa Uendeshaji: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Haki za Picha: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.