Noble 16 Zhenxuan Kifungashio cha Pombe Kali by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2023
Noble 16 Zhenxuan Kifungashio cha Pombe Kali
by Jingdezhen Jiushan Creative Co., Ltd.
Client: Guiniang Liqour Co., Limited
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #141872The Design
About Noble 16 Zhenxuan Kifungashio cha Pombe Kali
Noble 16 Zhenxuan ni kifungashio kilichobuniwa kwa ajili ya pombe kali ya hali ya juu. Chupa hiyo inafuata umbo la kawaida la Baijiu na imetengenezwa kwa kauri yenye rangi nyeusi ya glesi. Mistari inayotiririka na michoro ya nakshi zimechongwa juu ya uso wake kwa kutumia mbinu ya kimagharibi ya unafuu (relief). Muundo ulioko shingoni mwa chupa unatokana na maua changamano ya Kichina pamoja na mchoro wa majani ya kutambaa wa Kimagharibi (scroll grass). Lebo imechapishwa kwenye karatasi yenye rangi ya dhahabu na michoro meusi. Sanduku la nje la mbao lililopakwa rangi linatumia mfuniko unaofanana na ngozi pamoja na uchapaji wa dhahabu. Ukurasa wa ndani unaonyesha gurudumu la ladha linaloelezea onjo lake. Lengo ni kuchanganya tamaduni za pombe kali za Kichina na Kimagharibi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Noble 16 Zhenxuan Kifungashio cha Pombe Kali ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Noble 16 Zhenxuan Kifungashio cha Pombe Kali inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Noble 16 Zhenxuan Kifungashio cha Pombe Kali hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
- Dimensions & Packaging
- 148*120*280mm
- Tags
- Liquor, wine, package design
- Production Technology
- The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product. - Design Challenge
- Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
- Research
- The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
- Inspiration
- The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
- Project Duration
- The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
- Operation Flow
- The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
- Team Members
- HN LIU
FANG TAI
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