Meer Ufungaji Wa Kahawa Ya Papo Hapo by Masoud Najafi Amirkiasar

Meer Ufungaji Wa Kahawa Ya Papo Hapo by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2023

Meer Ufungaji Wa Kahawa Ya Papo Hapo

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Meer Ufungaji Wa Kahawa Ya Papo Hapo

Muundo wa vifungashio vya bidhaa mpya hadi sokoni sio tu kuhusu sanaa ya usanifu bali pia kuhusu ustadi wa kuelewa wateja' akili na kusimama nje kwenye rafu dhidi ya washindani. Kwa kuzingatia nuances hizi, muundo wa kifungashio cha Meer umechukua muundo wa mwisho wa bidhaa katika kielelezo ili kuchochea na kuhusisha hisia zote za wapenda kahawa. Pia, mpangilio na saizi ya fonti isiyo ya kawaida ina jukumu kubwa katika kuvutia watumiaji kwa bidhaa. Muundo huu umeundwa kwa matumaini ya kufanya mabadiliko makubwa kwenye rafu ya vinywaji ya maduka.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Meer Ufungaji Wa Kahawa Ya Papo Hapo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Meer Ufungaji Wa Kahawa Ya Papo Hapo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Meer Ufungaji Wa Kahawa Ya Papo Hapo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020