Q Sky Pilates Utambulisho wa Chapa by Yuanyuan Yang

Q Sky Pilates Utambulisho wa Chapa by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ChumaMchoro· 2023

Q Sky Pilates Utambulisho wa Chapa

by Yuanyuan Yang

Client: Q Sky

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Utambulisho wa Chapa

Q Sky Pilates ni utambulisho wa chapa ulioundwa kwa ajili ya studio ya Pilates. Herufi Q imechorwa ikiwa kama ndege anayeruka kwa uhuru angani, ikiunganisha jina la studio na hisia ya wepesi, uhuru na utulivu. Herufi hiyo moja inafanya kazi kama mchoro huru, na herufi hiyo hiyo inabaki sawa na aina ya maandishi yanayotumika kwa jina kamili la chapa. Utambulisho huu umetumika kwenye alama za nafasi, mavazi ya michezo, vikombe vya maji na kadi za uanachama, vilivyozalishwa kwa uchapishaji wa kidijitali, uchapishaji wa skrini ya hariri na upambaji wa taraza. Usahihi wa rangi kwenye kila nyenzo ulidhibitiwa kwa uangalifu mkubwa.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Q Sky Pilates Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Q Sky Pilates Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Q Sky Pilates Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022