Gojaming Ufungaji wa Juisi by Qichao An is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2023

Gojaming Ufungaji wa Juisi

by Qichao An

Client: Mornice Brand Design

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Gojaming Ufungaji wa Juisi

Gojaming ni muundo wa ufungaji kwa ajili ya mfululizo wa juisi za matunda zilizokamuliwa mpya. Ufungaji huo unajumuisha chupa ya PET yenye lebo iliyobandikwa, yenye upana wa milimita 70, kina cha milimita 35 na urefu wa milimita 200. Vipengele vya nembo ya Gojaming vimepanuliwa na kutumika kama taswira kuu ya ufungaji mzima, na kuunda utambulisho wa chapa uliounganishwa. Mfululizo huo una ladha tatu, na kila ladha imepewa rangi tofauti inayolingana na tunda husika. Rangi hizo pamoja na vipengele vya matunda huwasaidia watumiaji kutambua kila ladha kwa haraka.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Gojaming Ufungaji wa Juisi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Gojaming Ufungaji wa Juisi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Gojaming Ufungaji wa Juisi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.