Tsingtao 9 Degrees Vifungashio Vya Bia na Jin Zhang

Muundo Tsingtao 9 Degrees Vifungashio Vya Bia na Jin Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2023

Tsingtao 9 Degrees Vifungashio Vya Bia

na Jin Zhang

Mteja: Tsingtao Beer

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

18,712

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #144952

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Tsingtao 9 Degrees Vifungashio Vya Bia

Bia ya Tsingtao ni mojawapo ya chapa maarufu za bia nchini China. Kwa msingi wa kuangazia chapa, upande wa chapa unahitaji kuonyesha sifa za mitaa za kila mkoa. Mbuni hutumia mwakilishi zaidi wa Hubei "Yellow Crane Tower" ili kuonyesha sifa za mitaa. Kwa kuongeza, Xiangyun, Crane, na chupa ya "Feather ya Phoenix" (Hubei anapenda sana Phoenix) fanya picha nzima iwe rahisi zaidi; Wakati huo huo, angazia "digrii 9", sehemu kuu ya mauzo ya bidhaa, ili kukuza mauzo kwa ufanisi.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Tsingtao 9 Degrees Vifungashio Vya Bia ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Tsingtao 9 Degrees Vifungashio Vya Bia inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Tsingtao 9 Degrees Vifungashio Vya Bia hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Vipimo na Ufungashaji: Width 65mm x Depth 65mm x Height 265mm
Lebo: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknolojia ya Uzalishaji: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Changamoto ya Ubunifu: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Utafiti: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Msukumo: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Muda wa Mradi: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Mtiririko wa Uendeshaji: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Hataza: Intellectual property/patents/copyrights owned by Tsingtao Brewery