Muundo Huanghelou Vifungashio Vya Bia na Jin Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2023
Huanghelou Vifungashio Vya Bia
na Jin Zhang
Mteja: Huanghelou
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #144959Muundo
Kuhusu Huanghelou Vifungashio Vya Bia
Yellow Crane Tower ni jengo la kihistoria maarufu zaidi huko Wuhan, Uchina. Msururu huu wa bia ni makopo ya picha ya jiji yaliyozinduliwa na Mnara wa Njano wa Crane. Wanapendekeza Wuhan kwa kila mtu kupitia bia, bidhaa inayotumiwa kila siku. Na kupitia matumizi ya kijani, ambayo inawakilisha uhai na afya, na zambarau ya ajabu, ili kuonyesha ustawi wa jiji kutoka mchana hadi usiku. Kwa upande wa uteuzi wa vipengele, mbunifu alitafuta vipengele wakilishi zaidi katika maeneo mbalimbali ya jiji ili kuelezea, na kuongeza matukio ya wahusika ili kufanya maisha yote kuwa hai zaidi na karibu na watumiaji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Huanghelou Vifungashio Vya Bia ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Huanghelou Vifungashio Vya Bia inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Huanghelou Vifungashio Vya Bia hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
- Vipimo na Ufungashaji
- Width 65mm x Depth 65mm x Height 115mm
- Lebo
- Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
- Teknolojia ya Uzalishaji
- This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
- Changamoto ya Ubunifu
- The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
- Utafiti
- This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
- Msukumo
- Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
- Muda wa Mradi
- The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
- Mtiririko wa Uendeshaji
- No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
- Hataza
- The intellectual property/patents/copyrights belongs to Yellow Crane Tower
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