Kanpai Kifungashio cha Kileo cha Machungwa by Hui Tu

Kanpai Kifungashio cha Kileo cha Machungwa by Hui Tu is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2024

Kanpai Kifungashio cha Kileo cha Machungwa

by Hui Tu

Client: Hungkung University

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Kanpai Kifungashio cha Kileo cha Machungwa

Kanpai ni muundo wa kifungashio kwa ajili ya kileo cha machungwa kinachozalishwa katika Jiji la Taichung, Taiwan. Jiji la Taichung ni eneo kubwa zaidi la kilimo cha machungwa nchini Taiwan, hata hivyo kileo cha machungwa cha eneo hilo kilikuwa nadra, hivyo njia mpya ya uchakataji ilibuniwa kwa ajili ya kinywaji hicho. Jina Kanpai lina maana ya "mwishoni" (bottoms up) katika lugha ya Kichina na linarejelea sherehe ya maadhimisho. Picha za kijiometri za matunda ya tankan na ponkan huunda alama kuu za kifungashio hicho. Umbile la ganda la machungwa linaonyeshwa kupitia ung'arishaji wa sehemu na uchomekaji wa matundu. Kifungashio hicho kina vipimo vya milimita 80 kwa 80 kwa 240.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Kanpai Kifungashio cha Kileo cha Machungwa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Kanpai Kifungashio cha Kileo cha Machungwa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Kanpai Kifungashio cha Kileo cha Machungwa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022