Big N Ben Vifurushi vya Aiskrimu by Mohsen Koofiani

Big N Ben Vifurushi vya Aiskrimu by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2024

Big N Ben Vifurushi vya Aiskrimu

by Mohsen Koofiani

Client: Big N Ben

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Big N Ben Vifurushi vya Aiskrimu

Muundo huu una rangi zinazovutia macho. Matumizi ya mifumo ya zamani ya muundo na rangi mbalimbali na wahusika mashuhuri wa Uingereza, ambao wameonyeshwa kwa njia ya kiuchache, na kila mmoja wao ana hadithi tofauti za kusimulia, ni miongoni mwa vipengele vya mkusanyiko huu wa muundo. Ni kana kwamba wahusika wanasimulia hadithi na wanatafuta kitu fulani. Miundo ni namna ambayo inawakilisha jina la chapa na nchi yake. Kwenye ufungashaji, aina ya bidhaa na yaliyomo yake yameonyeshwa moja kwa moja.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Big N Ben Vifurushi vya Aiskrimu ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Big N Ben Vifurushi vya Aiskrimu inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Big N Ben Vifurushi vya Aiskrimu inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani