Jingting Mountain Scenic Area Utambulisho wa Chapa by Zhejiang Gongshang University

Jingting Mountain Scenic Area Utambulisho wa Chapa by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2024

Jingting Mountain Scenic Area Utambulisho wa Chapa

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Utambulisho wa Chapa

Eneo la Mandhari ya Mlima Jingting ni utambulisho wa chapa ulioundwa kwa ajili ya eneo muhimu la mandhari na hifadhi ya taifa ya misitu katika Mkoa wa Anhui, Uchina. Utambulisho huu unatokana na wazo la uchunguzi wa kiutamaduni kupitia uchoraji, ili kutembelea eneo hilo kuhisi kama kutembea kupitia mchoro wa kitabu cha picha (scroll painting). Miono ya milima, maumbo ya vibanda vya bustani, mawingu tulivu, korongo wa porini, pamoja na kileo cheupe cha kienyeji na chai ya kijani vimechorwa katika lugha ya kielelezo. Michoro sita ya ziada inasaidia alama kuu na inaweza kutumika katika mazingira mengi. Muundo huu unachukua nafasi ya taswira ya awali yenye mvuto finyu na unafaa kwa matumizi ya vyombo vya habari vya kidijitali.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Jingting Mountain Scenic Area Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Jingting Mountain Scenic Area Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Jingting Mountain Scenic Area Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao