CZBank Youth Speech Contest Kitambulisho cha Kuonekana cha Tukio by Zhejiang Gongshang University

CZBank Youth Speech Contest Kitambulisho cha Kuonekana cha Tukio by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2024

CZBank Youth Speech Contest Kitambulisho cha Kuonekana cha Tukio

by Zhejiang Gongshang University

Client: CZBank

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Kitambulisho cha Kuonekana cha Tukio

Maandishi ya Kitabu: Shindano la Hotuba za Vijana la CZBank ni kitambulisho kikuu cha kuonekana kilichoundwa kwa ajili ya tukio la kila mwaka la hotuba linaloandaliwa na CZBank kwa washiriki vijana. Kaulimbiu ya shindano hili ni kurithisha utamaduni kama mizizi na kujenga maisha bora ya baadaye. Muundo huu unachanganya kipaza sauti cha hotuba na mizizi ya mti katika umbo la mistari ya pande tatu. Maumbo yaliyofungamana na vifaa vya uwazi vinaeleza usambazaji wa urithi wa kitamaduni. Muonekano huu umeenezwa hadi kwenye mabango ya tukio, eneo la hotuba na matangazo ya nje, hivyo unafaa kwa matumizi ya vyombo vya habari, utangazaji wa moja kwa moja na matumizi ya papo hapo eneo la tukio.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

CZBank Youth Speech Contest Kitambulisho cha Kuonekana cha Tukio ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. CZBank Youth Speech Contest Kitambulisho cha Kuonekana cha Tukio inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. CZBank Youth Speech Contest Kitambulisho cha Kuonekana cha Tukio hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao