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Hen Kitoa Mafuta ya Zeituni by Bernardo Diaz Lopez

Hen Kitoa Mafuta ya Zeituni by Bernardo Diaz Lopez is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


FedhaUfungashaji· 2024

Hen Kitoa Mafuta ya Zeituni

by Bernardo Diaz Lopez

Client: Idea Design

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

43,211

Verified Award Winner

Verify Award Status for #157284

Colors

The Design

About Hen Kitoa Mafuta ya Zeituni

Kitoa mafuta ya zeituni ya kifahari, nyongeza ndogo na ya kipekee katika familia ya Soso. Imebuniwa kwa uangalifu kwa ajili ya udumu na matumizi ya mara kwa mara, na ina mfumo wa kipekee wa kufungua na kufunga uliounganishwa ndani yake. Imetengenezwa kwa seramiki na kuchukuliwa kutoka kwa wasanii wa ndani huko Andalusia na Spanish Levant, inaonyesha urithi wa kitamaduni wa Kihispania kupitia muonekano wake wa kuguswa na uzuri wake wa kisanii. Kizuizi kipya kinahakikisha kufunga kwa usahihi na kumwaga kwa urahisi kwa kuzungusha tu, ikiondoa tatizo la kuondoa.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Hen Kitoa Mafuta ya Zeituni ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Hen Kitoa Mafuta ya Zeituni inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hen Kitoa Mafuta ya Zeituni ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The gourmet olive oil dispenser presents a compact and iconic product concept that seamlessly complements other offerings from Soso. It's conceived as a durable, reusable container with a distinctive integrated opening and closing mechanism. Crafted from ceramic and sourced from local producers in Andalusia and the Spanish Levant, it embodies Spanish roots through its tactile feel and aesthetic purity. The innovative stopper enables hermetic sealing and effortless pouring with a simple twist, eliminating the need for removal.
Dimensions & Packaging
The dimensions are approx. 125 L x 150 H x 85 W, with a capacity of 365 ml of oil (for each of the days of the year).
Tags
Olive oil, bottle, hen, iconic, sustainable
Production Technology
Targeting consumers who prioritise product aesthetics and sustainability, the design appeals to those who appreciate the value of locally sourced goods such as Andalusian oil, and the renaissance of ceramics as a reusable material. Additionally, the incorporation of recycled plastics further underscores its eco-friendly credentials, resonating with conscientious buyers seeking both style and sustainability in their purchases.
Design Challenge
The primary challenge was to conceive an iconic concept that seamlessly integrated with the brand's existing product line. Additionally, there was a strong emphasis on embracing sustainability and adapting to the evolving landscape of refillable packaging models.

A significant aspect of the development process centred around engineering a completely novel cap, necessitating rigorous technical feasibility assessments for a non-standard product.
Research
The primary challenge lay in crafting an oil bottle with significant visual impact that seamlessly complemented the brand's existing product, the egg salt shaker, both in terms of aesthetics and conceptual coherence. Moreover, the aim was to enhance sustainability and functionality beyond a mere single-use bottle.

Employing a Design Thinking methodology, the team prioritised user, producer, and business model considerations, gathering extensive insights to define the product's foundations and business model. Through numerous brainstorming sessions, a compelling and original storytelling emerged, resolving the age-old question of whether the chicken or the egg came first.

Subsequently, the team tackled the task of distilling the chicken icon into simple and elegant lines, aiming to evoke an emotional connection reminiscent of childhood toys. Clay modelling and 3D rendering refined the aesthetics.

Simultaneously, the multifunctional cap design took shape, intended to seamlessly integrate with the ceramic body, preserve contents, prevent spillage, and facilitate easy refilling without compromising the hen motif.

Extensive CNC prototyping and digital printing experiments were conducted to achieve the desired geometry and material combination. The main body utilised polycarbonate, the crest polypropylene, while a natural cork ring formed the seal between the stopper and the bottle.

Navigating the challenges of finding suitable plastic, cork, and ceramic injection suppliers proved daunting, particularly due to the non-standard bottle neck design. After extensive dialogue with over 30 ceramic suppliers, one was found willing to undertake the experimental design and bring it to fruition.

Following manufacturing tests, fine-tuning of production processes ensued, with control batches produced to ensure product integrity and performance standards were met.
Inspiration
The packaging design was inspired by the aim to craft an oil bottle that harmonised with the iconic bland salt shaker of the brand, resembling an egg. A playful twist on the age-old question "which came first, the chicken or the egg?" sparked the inception of the concept, injecting it with a lively and vibrant essence synonymous with SoSo's product range. Going beyond mere aesthetics, the team sought to embrace sustainability by introducing a user-friendly dispensing cap that can be detached for easy refills.
Project Duration
the project started in mid-2021 and was completed in early 2022.
The design was carried out in Murcia, collaborating with the ceramic producer in Cordoba and with the stopper producer located in Alicante.
Operation Flow
The hen-shaped design offers an ergonomically comfortable grip, while the cap serves multiple functions including sealing, pouring, and refilling, with an integrated return and anti-drip system seamlessly integrated into the overall design. The tactile feel and aesthetic simplicity evoke our cultural heritage. The innovative stopper enables hermetic sealing and pouring with a twist, maintaining the overall aesthetic integrity. When fully twisted off, it can be removed for easy refilling, featuring a double anti-drip and oil return system for added functionality.
Team Members
Creative director: Bernardo Diaz
Project director: Juan Esteban Sanchez
Technical director: Ezequiel de San Pedro
Management director: Alicia Alcazar
CMF designer: Pedro Cifuentes
Industrial designer: Pepe Garcia

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