Hangzhou Scenery Ufungaji wa Maji ya Madini by Peng Guozhi

Hangzhou Scenery Ufungaji wa Maji ya Madini by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2024

Hangzhou Scenery Ufungaji wa Maji ya Madini

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Ufungaji wa Maji ya Madini

Hangzhou Scenery ni mfululizo wa ufungaji wa maji ya madini unaotumia chupa ya kioo. Chupa hiyo ina upana wa milimita 60, kina cha milimita 60 na urefu wa milimita 210, na huchukua mililita 318. Umbo lake jembamba huwezesha mshiko rahisi na wa starehe. Kioo kimetumika badala ya plastiki, hivyo chupa hiyo inaweza kutumika tena na kupunguza taka. Lebo zimetengenezwa kwa njia ya uchapishaji wa uhamishaji wa joto na zinafunika sehemu kubwa ya kioo. Michoro inaonyesha alama maarufu za mji wa Hangzhou, China, ikiwemo Ziwa la West Lake, Mfereji Mkuu, na Bustani ya Kitaifa ya Ardhioevu ya Xixi.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Hangzhou Scenery Ufungaji wa Maji ya Madini ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Hangzhou Scenery Ufungaji wa Maji ya Madini inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Hangzhou Scenery Ufungaji wa Maji ya Madini hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi