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Prominent Chicheng Kifungashio cha Vito by Chushan Design

Prominent Chicheng Kifungashio cha Vito by Chushan Design is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ShabaUfungashaji· 2024

Prominent Chicheng Kifungashio cha Vito

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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The Design

About Prominent Chicheng Kifungashio cha Vito

Chicheng Maarufu ni muundo wa kifungashio cha vito kilichoongozwa na utamaduni wa shaba wa China. Jalada lina muundo wa alama ya chapa ya chui iliyochorwa kwa mbinu ya intaglio, ishara ya kihistoria ya ushujaa na ulinzi. Mbao, karatasi, ngozi, kitambaa na aloi vimeunganishwa pamoja, huku uchongaji wa leza ukitumika katika uzalishaji. Muundo unafuata mbinu za asili za kuunganisha kwa vijiti na matundu (mortise and tenon), hivyo sanduku linaweza kukusanywa, kutenganishwa na kuhifadhiwa kwa urahisi. Miguu ya kutegemeza iliyofichika kwa uzuri huruhusu kupangwa kwa usalama juu ya kingine. Kifungashio hicho kinajumuisha mfuko wa ngozi wa kuhifadhia, kiegemeo cha vinywaji, na kishikilizi chenye matumizi mengi.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Prominent Chicheng Kifungashio cha Vito ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Prominent Chicheng Kifungashio cha Vito inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Prominent Chicheng Kifungashio cha Vito hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging
Length 165mm * Width 133mm * Height 60mm
Tags
Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology
Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge
1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research
The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration
"Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration
The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow
Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members
Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits
Chushan Design

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